Process
A process that enables desired result.
Brief
- Understanding the requirement
- Aligning the Goals [ Agenda/ Deliverables ]
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Research & Analysis
- Study of the Target Market Segment
- Consumer/ Audience Research and Insights
- Understanding the opportunities
- Trend Research
- Drawing trends relevant to the target segment
- Trend analysis & Forecast
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Creative Direction
- Deployment plan/ Range Architecture
- Concept Creation
- Design Guideline
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Design
- selection of skills
- Aligning analysis to design
- Monitoring design process
Market Research Sample
Market research is performed to understand the competitors and aspirational brands to place your brand in right position in terms of Pricing/ Product Categories.
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Detailed Study is performed both online and on-ground to understand the categories offered, Price points, Branding usages, Selling points, Influences such as events/ Seasonal celebrations etc. Below added are few pages from the analysis of the report.
Trend & Forecast Study
Fashion Trend and forecasts are a key factors in range building. Global lifestyle trends to be studied and the same to be incorporated to the target market based on its relevance. This research is performed through forecasting websites /runways and global event calendar.
Concept direction Sample
Concept that is relevant to the brand in line with the Analysis of Market research and Trend Research will be the backbone of the collection for a season.
